CFAST Model: Managing Change Successfully during Disruptive Digital Transformation is a seminal work that scrutinises the intricate mechanics of organisational digital transformation. This book combines validated frameworks such as the ORC, IRC, and the Cultural Web Models to advocate for a multifaceted approach to comprehending and implementing change. By presenting a meticulously designed communications strategy aligned with each phase of transformation, the book employs the HOE Model as a lens through which to understand and guide the emotional and cognitive journey of individuals within an organisation implementing digital transformation. Moreover, it explores the psychology of change by utilising the five dimensions of beliefs to craft messages that resonate with employees, thus heightening the probability of successful change adoption and transformation. This book serves as an exhaustive guide for leaders and practitioners tasked with navigating and instigating change in intricate organisational ecosystems.
Authors:Azni Zarina Taha, Mozard Mohtar, Siti Wahyuna Mohamed
Pages: 206
Weight (book only): 400 g
ISBN: 9786297625560
Year: 2025
Finishing: Softcover
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